JDBIO Participates in “CIBE 2026 Guangzhou International Beauty Expo”
Expanding Presence in China with Advanced K-Medical Beauty Technology and Strengthening Partnerships
JDBIO Co., Ltd. participated in the ‘China International Beauty Expo (CIBE 2026, 广州国际美博会)’ held in Guangzhou, China, from March 10 to 12, showcasing its medical beauty products and technologies while expanding its influence in the global market.
CIBE, first launched in 1989, is the largest beauty industry exhibition in China and one of Asia’s leading trade shows, covering cosmetics, medical aesthetics, skincare, hair, and nail industries. It has established itself as a global business platform attracting thousands of companies and buyers every year.
Dual Booth Strategy Showcasing Both Brand and Partnerships
At this exhibition, JDBIO operated two booths simultaneously under a dual-track strategy, presenting both its own brand ‘RICHESSE’ and its partnership brand ‘REJURAN’.
At the standalone RICHESSE booth located at Hall 11.2, F11A, the company introduced a wide range of skin boosters and medical aesthetic product lines centered on its brand ‘RICHESSE’. In particular, the newly unveiled ‘RICHESSE Filler’, incorporating JDBIO’s proprietary medical aesthetic technology, drew significant attention. The filler features HBCT technology, uses raw materials from HTL (France), contains no residual BDDE, and includes a cannula for enhanced safety and procedural convenience.
Additionally, various skin booster lines based on ingredients such as PN, NAD+, Exosome, Collagen, PLA, and PCL were presented, offering integrated solutions for skin regeneration, elasticity improvement, and anti-aging.
Meanwhile, at the ‘JDBIO X REJURAN’ booth in Hall 10.2 (G07H), the company actively promoted four REJURAN products—Tone-Up Booster, Elas-Skin Essence, Tone-Up Mask Pack, and Recovery Cream—distributed exclusively in China through its partnership with PharmaResearch.
Over 600 Visitors in 3 Days Highlight Strong Interest in the Chinese Market
During the three-day exhibition, more than 600 visitors visited the JDBIO booths, reflecting strong market interest.
Particularly, collagen-based products such as ‘RICHESSE Collafilo’ and ‘Colla'One’, along with the next-generation anti-aging product ‘RICHESSE NAD+ Booster’, attracted significant inquiries. Strong interest was also shown in exosome-based products such as ‘RICHESSE EXO19’ and ‘Exo'One’, as well as high-performance anti-aging solutions including ‘RICHESSE PLA/PCL’ and ‘RICHESSE Meso Queen Jalu Booster’.
Visitors included dermatologists, aesthetic professionals, global distributors, general consumers, and influencers (Wanghong). Notably, beyond simple visits, numerous in-depth business discussions were conducted on-site, leading to export negotiations and partnership opportunities, demonstrating tangible business outcomes.
Strengthening Position in China and Accelerating Global Expansion
Through participation in CIBE 2026, JDBIO reaffirmed its brand recognition and product competitiveness in the Chinese market. The company plans to further expand its presence through strengthened local partnerships and customized product strategies.